Adrian
Chrysanthou

Director of Web Development

Established myself as a leader, creating short and long-term visions for the organization. Through my leadership, management, and problem-solving skills, Marcom launched a multitude of successful campaigns and brought out the best in my team.

Worked with a rapidly growing cross-functional Marcom team, contributing to the unification of the technology stack and improving data capturing for Martech Science

Scaled and managed the development team to complete an ambitious six-month migration of our existing website to a new software stack

This effort increased our Google Lighthouse ranking (40% to 90%+) and page view count. The team's efforts were recognized at the 2022 WPVIP conference, where we were invited to speak about our work

Advised on the development and scope of numerous campaign-driven websites, including the Nielsen Annual Marketing Report Helped develop the 2022 report, the first to support a multi-lingual, A la carte experience

Principal Architect | 2018-2021. I was responsible for drafting and executing the strategy to separate the company's mobile apps, corporate websites, and AWS stacks following the company split. I successfully led a team of developers to build a corporate website using the latest libraries and frameworks, delivering it in record time.

I have a strong track record of hiring and building talented development teams, and have overseen several successful migrations, including the migration of Nielsen.com from an aging CMS to the industry-standard CMS, WordPress. I utilized the latest technologies and was instrumental in the adoption of the Gutenberg Block Editor as a new page-building framework for WordPress.

In addition to my role as a Principal Architect, I have also expanded my expertise to become a Technical Architect for Salesforce Marketing Cloud and an AWS Architect for Marketing Technology. My strong leadership, technical skills, and ability to stay current with the latest technologies have been key to my success in these roles.

Principal Software Developer | 2016 - 2018. I played a key role in the development and design of several public and internal products. My expertise in DevOps allowed me to create AWS stacks to support the launch of careers.nielsen.com, and I also contributed to the implementation of standards for mobile applications throughout the company.

In addition to my technical responsibilities, I also served as the licensee and distributor for all Apple, Amazon, and Android applications. My strong skills and expertise in software development and DevOps were instrumental in driving the success of these projects.

Senior Software Developer | 2013 - 2016. I was responsible for building and developing a variety of web applications, external websites, and campaigns. I took the initiative to audit the company's older technology stacks and created guidelines for using newer technologies that adhered to best practices. I also stood up AWS server environments and architected web-based scaling solutions for demanding use cases.

In addition to these responsibilities, I also built, designed, and maintained Nielsen's flagship mobile apps. My strong skills in software development and ability to stay current with the latest technologies were key to my success in this role.

In 2012 I was hired at Nielsen as a Software Developer, where I quickly made an impact by conceiving, managing, and building internal web applications that have become a key part of Nielsen's workflow. I also created external, public-facing websites and campaigns for the company. My strong skills in software development and project management were instrumental in the success of these projects.